King’s Handyman is a logo design project for an experienced handyman who decided to start his own business after a decade in the industry. Originally founded in Norwalk, CT, the business later relocated to North Carolina. I collaborated closely with the owner’s wife, a Brand Manager, to bring their vision to life.

The brand concept centers on delivering “royalty-level service.” With this in mind, I created several design proposals, ultimately developing a logo that blends handyman elements—tools and a shield shape—to symbolize both craftsmanship and “royal” service. The final design features a serif font to elevate the brand’s feel and a refined color palette of burgundy and greys, adding a quiet, luxurious tone.